Privacy Policy

1. Scope of this policy

This Privacy Policy explains how 18053588 CANADA INC., the company responsible for the KeyWRD website (“KeyWRD,” “we,” “us,” or “our”), collects, uses, discloses, retains, and protects personal information through keywrd.ca and through direct communications with us.

It applies to information handled in the course of our commercial activities. It does not apply to websites or services operated by third parties.

2. Information we collect

We limit collection to information reasonably needed for the purposes described in this policy. This may include:

• Information you provide: your name, email address, company name, website, advertising budget range, and the content of messages you send through our follow-up form.
• AI assistant conversations: questions and other information you choose to enter in the Ask KeyWRD chat.
• Business and campaign information: information you choose to share when requesting an audit, proposal, or advertising service.
• Technical information: basic server logs that may include an IP address, browser type, device type, requested pages, and access times.

We do not ask you to create an account or submit payment information through this website.

3. How we use information

We may use personal information to:

• respond to questions, audit requests, and business inquiries;
• generate answers to questions submitted through the AI assistant;
• process and route requested follow-ups;
• understand your advertising goals and recommend relevant services;
• prepare proposals and provide requested services;
• operate, secure, troubleshoot, and improve our website;
• maintain appropriate business and service records; and
• meet legal, regulatory, or contractual obligations.

We will not use personal information for a new incompatible purpose without providing notice and obtaining consent where required.

4. Cookies and analytics

KeyWRD does not currently use advertising pixels, behavioural profiling tools, or non-essential analytics cookies on this website. Our hosting provider may process limited technical information needed to deliver, secure, and maintain the site.

If we introduce analytics, advertising technologies, or other non-essential tracking tools, we will update this policy and provide consent choices where required by applicable law.

5. Consent

We obtain consent where required for the collection, use, and disclosure of personal information. You may withdraw consent, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may affect our ability to respond to a request or provide a service.

6. When we share information

We do not sell personal information. We may share limited information with:

• Service providers that support hosting, email delivery, spam protection, the AI assistant, security, professional services, or business operations, only as needed to perform their work;
• Advertising platforms and technology providers when necessary to provide services you have requested and with appropriate account access or authorization;
• Legal or regulatory authorities when required by law or reasonably necessary to protect rights, safety, and security; or
• A successor organization in connection with a proposed or completed business transaction, subject to appropriate safeguards.

7. Processing outside your province or Canada

Some service providers, including providers supporting email delivery, spam protection, and the AI assistant, may process information in other provinces or countries. In those locations, information may be subject to local laws and lawful access by courts or authorities. We use reasonable measures to require service providers to protect information appropriately. Do not submit passwords, payment details, or other sensitive information through the follow-up form or AI assistant.

8. Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, to provide services, maintain appropriate business records, and meet legal obligations. We then delete, destroy, or anonymize it where appropriate.

9. Safeguards

We use reasonable administrative, technical, and organizational measures appropriate to the sensitivity of the information. No method of electronic transmission or storage is completely secure, so absolute security cannot be guaranteed.

10. Your privacy rights

Subject to applicable law, you may ask to:

• learn whether we hold personal information about you;
• access the personal information we hold;
• correct information that is inaccurate or incomplete;
• withdraw consent where applicable; or
• raise a question or complaint about our privacy practices.

We may need to verify your identity before completing a request. Legal exceptions may limit access or deletion in some circumstances.

11. Marketing communications

KeyWRD does not currently offer a marketing newsletter through this website. If we send commercial electronic messages, we will do so in accordance with applicable requirements and provide an unsubscribe method where required.

12. Third-party websites

Our website may link to third-party websites or platforms. Their privacy practices are governed by their own policies, and KeyWRD is not responsible for how they handle information.

13. Children’s privacy

This website and our services are intended for businesses and are not directed to children. We do not knowingly collect personal information from children through this website.

14. Changes to this policy

We may update this Privacy Policy as our services, technologies, or legal obligations change. The revised version will be posted here with a new “Last updated” date. We will provide additional notice when required.